The first trailer for director Baz Luhrmann’s film adaptation of “The Great Gatsby” has received both positive and negative reviews, but perhaps the studio should have invested in a copy editor.
Looks like someone on the set-design team never learned the "i before e except after c" rule. As pointed out by a reader of Entertainment Weekly, the film trailer misspells the legendary Broadway act "Ziegfeld Follies" as "Zeigfeld" on a billboard marquee surrounded by lights in the middle of Times Square. The mistake is visible twice in the trailer, first speeding by in a series of cuts at the opening, and later towards the end, in a shot that's held longer and makes the error more apparent.
EW contacted Warner Brothers for comment, but did not immediately receive a response.
Luhrmann’s film rendering of F. Scott Fitzgerald’s classic novel is scheduled to be released Dec. 25 in both standard and 3-D versions.
Released May 22, the trailer earned attention for its vivid imagery of the Roaring Twenties and for its use of modern music from Jay-Z, Kanye West and Jack White.
“The tempo of (New York City) had changed sharply,” the voice of Gatsby's friend Nick (Tobey Maguire, with Leonardo DiCaprio playing Gatsby) describes in the sneak peek. “The buildings were higher, the parties were bigger, the morals were looser and the liquor was cheaper.”
Ziegfeld Follies played a prominent role in the artistic culture of that era. The vaudeville-style comedy series ran on Broadway from 1907 to 1931, featuring an ensemble of chorus girls in sparkling, risqué costumes, and starring some of the biggest entertainers of the time including Will Rogers, W.C. Fields and Josephine Baker.
A few minor characters in Fitzgerald’s novel were performers for Ziegfeld, including Joe Frisco, based on the real-life jazz dancer who made his Broadway debut with the Follies in 1918, as well as an understudy for Gilda Gray, one of Ziegfeld’s biggest stars.
Both characters were guests at Gatsby’s lavish affairs, where, as noted in the trailer, “the restlessness approached hysteria.”
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