Courtesy of HMV
A group of U.K. campaigners put warning stickers on Chris Brown's new album, Fortune, in a London HMV store.
Usually, when albums are slapped with warning stickers, the advisory is over the lyrical content, not the morality of the artist. Well, it should come as no surprise that, once again, the normal rules of conduct don't apply to Chris Brown.
A group of U.K. campaigners has taken it upon themselves to ensure that prospective buyers of Brown's fifth studio album, "Fortune," think before they purchase. In particular, that they think about the singer's violent past.
As for their message? Really couldn't be more clear: "WARNING. DO NOT BUY THIS ALBUM! THIS MAN BEATS WOMEN."
Though Brown's rep has not yet commented on the guerilla awareness campaign, HMV has.
"It was very much an isolated incident and nothing to do with HMV or representing our views," a spokesman for the store told E! News. "It would appear a member of the public popped into one of our stores yesterday and stickered a handful of CDs.
"These were spotted and quickly removed, but, before we could act, the individual concerned must have taken a photo and sent it to the media. To our knowledge there are no further stickers in our stores now."
The sticker, slapped on every "Fortune" album in the store's stock, refers of course to his infamously brutal assault in 2009 on then-girlfriend Rihanna.
While the warning label is believed to be the work of anti-domestic violence campaigners, no group has yet stepped forward to claim responsibility.
- Is Chris Brown's new tattoo supposed to be battered Rihanna?
- Rihanna to Oprah: Chris Brown 'was the love of my life'
More in NBCNews.com Entertainment: