Passengers on Air New Zealand won't be sitting through a very dull safety video -- instead they'll see a clip that features Gollum crawling through the aisles and Peter Jackson finding the One Ring on the cabin floor.
The airline company has debuted a Middle Earth inspired safety clip that was produced in partnership with Weta Workshop, which created the special effects for the "Lord of the Rings" films and the forthcoming "Hobbit" prequels.
The safety video, titled "An Unexpected Briefing" -- a reference to the first Hobbit film titled "An Unexpected Journey" -- features an aircraft pilot outfitted as a Grey wizard, an elf explaining how emergency oxygen masks work, passengers trying to pronounce "Mordor," and even Jackson uttering the infamous phrase "my precious" to the ring.
"To have Gollum step off the movie screen for the first time and into an Air New Zealand aircraft is incredibly special and Sir Peter Jackson delivers a superb cameo," said Mike Tod, Air New Zealand's General Manager of Marketing and Communications, in a press release.
The "Rings" films have been filmed in New Zealand, and the country has capitalized on the franchise's popularity, calling itself the "Home of Middle Earth" on its official tourism site.
Watch the full video here:
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