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  • 2
    May
    2013
    10:26am, EDT

    Why Iron Man, a playboy with panic attacks, is our best superhero

    By Gael Fashingbauer Cooper, NBC News

    Four major superheroes have new movies this year. Superman gets a reboot in June's "Man of Steel," the deadly claws of "The Wolverine" spring back out in July, and Thor will swing his hammer in November's "Thor: The Dark World." But the liveliest of the current superhero franchises arrives Friday, as "Iron Man 3" hits theaters.

    Paramount Pictures file

    Iron Man feels like a more human, relatable superhero than most of his type.

    Thanks in no small part to its star, the can't-take-your-eyes-off-him Robert Downey Jr., the "Iron Man" movie series has soared. With Downey in the suit and smart writing and directing behind the scripts, Iron Man/Tony Stark has transformed from his comic-book portrayal as Captain America's billionaire buddy to the most super of superheroes. Here's why.

    He's got problems
    Superman and Captain America are so goody-two-shoes you could bring them home to mother, even if she's Mother Teresa. Iron Man, like Downey himself, has a bad-boy rep. In his real identity as Tony Stark, he drank too much, he spent too much, he slept with too many women. He's a little more on the straight-and-narrow now, but he still has crippling anxiety attacks that leave him hyperventilating by the side of the road in a most un-heroic fashion. And he's not above dancing like a dork in his super-secret lab.

    Disney

    Don Cheadle, aka War Machine/Iron Patriot, is Tony Stark's pal. Unlike Robin, he's no fawning sidekick.

    He's got the coolest friends
    Col. James Rhodes, aka War Machine (Don Cheadle), is a much more entertaining sidekick than Batman's Robin. In his real life, he's a full-on military man, and in his suit, he's just about as tough as Iron Man. But he and Tony have the greatest just-bros relationship outside of Joey and Chandler. ("It's not the '80s, nobody says 'hacks' anymore," Tony chides him in the new film.) And we also love Tony's pal Happy (Jon Favreau), who's head of security for a global corporation but still has no idea how to work an iPad.

    He's not ashamed of his suit
    Captain America has his super-soldier serum, the Incredible Hulk his dose of gamma radiation. Iron Man is a smart and buff billionaire, but he wouldn't be a superhero without the powerful suit he himself invented. And who cares? Batman's just a regular billionaire too, with a really cool arsenal of Bat-gadgets. Tony's never hidden the fact that he needs his suit -- in fact, he almost revels in it, displaying his different outfits in his mansion and even giving them names.

    Sometimes his stuff fails
    Does it ever. Like a smartphone, sometimes Iron Man's suit is crying out for a charge at the most inconvenient moments. Other times, Tony tries to call the pieces of the suit to him, and gets smacked in the face for his troubles. In the third film, it even zips to his aid while he's sleeping, which really freaks out Pepper.

    Disney

    Gwyneth Paltrow is neither a babe nor a wimp as Pepper Potts.

    His girlfriend is neither a wimp nor a babe
    Whatever you think of World's Most Beautiful Woman Gwyneth Paltrow, she does a decent job as Tony's girlfriend, the goofily named Pepper Potts. She doesn't slink around in gowns cut down to there like a Bond girl, and she doesn't cower in the background and wait to get kidnapped either (although it has happened). She and Tony have an easy rapport and you do believe they care about each other. Tony's lost a lot of things through his own stupid fault, and it's clear he doesn't want Pepper to be one of them.

    He's up on pop culture
    Tony, and his entire film series, doesn't live in the 1940s, like Captain America, or in some grim and somber Gotham, like Batman. He's a part of our world, with all its bad TV and fast food and cheesy products. He wears a Black Sabbath shirt (in sly tribute to their "Iron Man" song).  He references Barrel of Monkeys during a mid-air rescue. In "Iron Man 3," he finds himself donning a Dora the Explorer watch, and learning that his pal Happy is addicted to "Downton Abbey." Tony lives in Malibu, not Made Up Ville.

    He knows how to be rich
    Tony Stark is a billionaire, and he knows how to be one. He bought himself a space-age stunner of a mansion on the cliffs of Malibu, and he drives fancy speedsters like the all-electric concept car, the Audi R8. He sweeps in to fancy dinners and balls in a tux and occasionally breaks a paparazzi's camera -- just as we like to think we would do if our bank account were a whole lot fatter.

    Who's your favorite superhero? Vote in our poll, and tell us on Facebook.

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  • 2
    May
    2013
    8:54am, EDT

    Audiences: Movie trailers give too much away, but don't deter attendance

    AP

    Robert Downey Jr. (in Iron Man suit) with Gwyneth Paltrow as Pepper Potts in "Iron Man 3."

    By Rebecca Ford, The Hollywood Reporter

    For the past several months, trailers for this summer's most anticipated films have been hitting the web on a nearly daily basis. But the trailers aimed at getting moviegoers excited for these big-budget releases may be showing off a bit too much.

    PHOTOS: "Iron Man 3" premiere: Robert Downey Jr. mingles with Marvel royalty

    According to a new study, half (49 percent) of Americans feel that movie trailers these days give away too many of a movie’s best scenes, with a full 16 percent agreeing strongly.

    So should the scenes from "Iron Man 3" of Iron Man (Robert Downey Jr.) saving a group of people falling from an airplane or flying through the air with an army of other Iron Mans be saved for when audiences actually hit the theater?

    The findings from the YouGov Omnibus survey taken April 26 to 28 found that the reveal of plot in a trailer deterred only about 19 percent of respondents from wanting to see the movie. In contrast, 24 percent said that it made them want to see the film more.

    PHOTOS: "Iron Man 3" Tour: Robert Downey Jr. travels the world

    Movie trailers remain extremely important to audiences, playing the biggest role (48 percent) in pushing people to see a movie, followed closely by personal recommendations (46 percent).

    So even if a trailer shows some of the best scenes from a film, it doesn't mean people won't see it. And films like "Iron Man 3" still have a few surprises up their sleeves (see the stars talk about what makes the film so surprising here.)

    Movie studios have tried a variety of techniques over the past few years when it comes to trailers. Some, such as recent release Oblivion, starring Tom Cruise, have gone out of their way to avoid showing major surprises in the plot. And Lionsgate's "Hunger Games" trailers didn't show any of the footage from the actual arena where the fighting took place.

    What remains important to moviegoers when they actually sit down in the theater is that there's a good plot or storyline to the film (77 percent), followed by the cast (45 percent), the genre (22 percent), the director (20 percent) and the book or play it’s based on (15 percent).

    Tell us what you think about movie trailers over on Facebook!

     

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  • 12
    Apr
    2013
    5:26pm, EDT

    'Iron Man' star shows off legs in lederhosen

    By Gael Fashingbauer Cooper, TODAY

    Who knew Iron Man was the lost Von Trapp child? Robert Downey Jr., who plays Tony Stark/Iron Man in the superhero movie series, donned the traditional German short pants known as lederhosen for a photo opportunity in Munich.

    Disney

    Gwyneth Paltrow and Robert Downey Jr. promote "Iron Man 3" in Munich.

    Downey posed with co-star Gwyneth Paltrow, who stuck to a more modern look, donning a white KaufmanFranco dress. Still, she showed off a little more leg than Downey, whose lederhosen covered his knees.

    Downey completed the Alpine look with green socks and a green neck scarf.

    "Iron Man 3" opens May 3 in the U.S.

    Related content:

    • Terrence Howard: 'Iron Man' killed my career
    • 'Iron Man' faces death in new trailer
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  • 6
    Mar
    2013
    9:10am, EST

    Terrence Howard: 'Iron Man' responsible for 'killing my career'

    By Randee Dawn, NBC News contributor

    Joe Kohen / Getty Images file

    Terrence Howard.

    "Iron Man" may be on the verge of releasing its third installment in theaters, but not everybody's a fan of the franchise. Terrence Howard, who portrayed Col. James Rhodes in the original 2008 movie -- and at the time was the highest-paid member of the cast -- now says doing the movie ruined his career.

    During a press junket for his new film "Dead Man Down," he told Hollywood.com, "(The) worst thing I witnessed was 'Iron Man' killing my career." He then chuckled deeply and a little self-consciously, then added, "Or trying to. They tried to."

    He may have a point: Howard was nominated for an Oscar for 2006's "Hustle & Flow," but post-"Iron Man" was taking on more TV roles, as in the short-lived "Law & Order: LA." But even a cursory look at Howard's career indicates the man does keep very, very busy (he has no fewer than 10 films in various states of production for 2013 alone).

    Still, if Howard's feeling pinched after doing a big-budget action role (he was replaced by Don Cheadle for the "Iron Man" sequels), he may in part have himself to blame: He signed on early to the first film and got a big paycheck that couldn't be renegotiated once other stars -- Gwyneth Paltrow, Robert Downey Jr., Jeff Bridges -- signed on. That meant a paycut "estimated as between 50 and 80 percent," according to Entertainment Weekly, for the sequel. (The magazine reported Howard also exhibited "difficult behavior" on set.) 


    Follow @ NBCNewsEnt

    But Howard remains pretty secure that he'll get his someday. As he added in the Hollywood.com interview, putting on a growly, faux-menacing voice, "I'm gettin' y'all. I'll get ya."

    Maybe Iron Man should keep the suit handy.

    Related content:

    • Video: Watch trailer for 'Dead Man Down'
    • Iron Man faces 'meaningful death' in new trailer
    • Up, up and away with superhero movies
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  • 5
    Mar
    2013
    5:02pm, EST

    Iron Man faces 'meaningful death' in new trailer

    By Cody Delistraty, NBC News.com

    In the first full-length trailer for “Iron Man 3,” the metal-suited hero faces two choices: “An empty life or a meaningful death?”

    The question, asked by Oscar-winner Ben Kingsley’s terrorist villain The Mandarin, sets the tone for the gloomy, action-packed third film in the super successful Marvel franchise. Robert Downey Jr.’s charming billionaire investor Tony Stark is in for a seriously tough time, as we see his beautiful cliffside home destroyed and dozens of civilians falling helplessly from a blown-up airplane that appears to be Air Force One.


    Follow @ NBCNewsEnt

    Thankfully, Stark has back-up and not just in the form of a killer cast rounded out by Gwyneth Paltrow, Don Cheadle, Rebecca Hall and Guy Pearce. In a lab, armies of Iron Man suits are being fitted on new heroes. At the end of the trailer, the army of Iron Men flies in to the rescue, a superhero face-off seemingly imminent. Bruised and beaten, Stark looks up with a grin. “There’s my boys.”

    Even with his new crew, it won’t be smooth sailing for Stark. The Mandarin may be his toughest foe yet. In the comic books, the villain used magical rings that he found inside an alien spaceship to try to rule the world. While we see his rings in the trailer, Marvel President Kevin Feige told IGN that The Mandarin will instead combat Iron Man and his gang with seriously powerful technology, not magic. And, come to think of it, between the dark orphan backstory and mind-blowing airplane destruction, The Mandarin has a lot in common with Batman’s most recent enemy, Bane.

    While “Iron Man 3” seems to ratchet up the intensity and darkness, Downey Jr.’s clever bon mots still bring a lightness and sense of adventure to an otherwise serious flick. “No politics here,” Stark tells a reporter. “Just good ol’ fashioned revenge.”

    "Iron Man 3" opens May 3. Will you see it? Tell us on Facebook.

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    • Here's your holiday card from Iron Man
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  • 27
    Dec
    2012
    12:29pm, EST

    Here's your holiday card from Iron Man

    By Gael Fashingbauer Cooper, NBC News

    Think you opened all your holiday cards this year? Here's another -- from Iron Man, or at least the superhero Avenger's real identity, billionaire Tony Stark.

    @Iron_Man / Twitter

    The card, showing Stark (Robert Downey Jr., in the role he was born to play) standing out in a snowy field, possibly about to catch snowflakes on his tongue, was tweeted out the day after Christmas from the official account set up for Stark.


    Follow @ NBCNewsEnt

    Movie blog Cinema Blend points out that "Iron Man 3" writer/director Shane Black seems to love Christmas themes. Four of his screenplays, including "Lethal Weapon," were set during that holiday season, and "Iron Man 3" footage shown at Comic Con shows Stark enjoying Run DMC's 1987 single "Christmas in Hollis."

    Stark isn't wearing his armor in the snowy shot because, according to the trailer, it's become non-functional.

    "Iron Man 3" opens May 3, and features Stark battling well-known comic-book villain The Mandarin (Ben Kingsley). Gwyneth Paltrow returns as love interest Pepper Potts and Don Cheadle is back as Stark's best friend Col. James Rhodes, aka War Machine.

    Will you see "Iron Man 3"? Tell us on Facebook.

    Related content:

    • Fresh 'Iron Man 3' stills offer peek at Rebecca Hall's character
    • Five things about 'Iron Man 3' trailer
    • Robert Downey Jr. injures ankle on 'Iron Man 3' set
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  • 30
    Nov
    2012
    10:58am, EST

    Fresh 'Iron Man 3' stills offer peek at Rebecca Hall's character

    Marvel

    Rebecca Hall in "Iron Man 3."

    By Josh Grossberg, E! Online

    Tony Stark's latest leading lady looks in need of rescue. New pictures of "Iron Man 3" are in the wild Friday via Marvel.com, and one of them gives fanboys their first look at Rebecca Hall's character, Dr. Maya Hansen.

    Hall, best known for her role in "Vicky Cristina Barcelona," looks to have gotten banged up in this pic, as she lies on the ground with a gash on her forehead.

    Per Marvel lore, Hansen is a scientist and ex-lover of Robert Downey Jr.'s brilliant industrialist Tony Stark, aka Iron Man. It is Hansen who helps develop the Extremis virus, a nanotechnology serum that links Tony's mind and body to his metal suit as part of the military's long-held ambition to create a super-soldier.

    Foreshadowing the difficult challenge that lies ahead for our heavy-metal hero, another photo shows Iron Man's mask with a big crack in it.

    Marvel

    The Iron Man helmet, damaged, in "Iron Man 3."

    No doubt his mettle will be tested plenty in the form of arch-foe Mandarin, played by Ben Kingsley -- though Tony will luckily once again receive a much-needed helping hand from good buddy Col. James "Rhodey" Rhodes (Don Cheadle), otherwise known as War Machine, another pic of whom also surfaced in this latest batch.


    Follow @ NBCNewsEnt

    "Iron Man 3," directed by Shane Black, hits theaters on May 3, 2013. 

    Related content:

    • 5 killer things we learn from 'Iron Man 3' trailer

    More in NBCNews Entertainment:

    • Radiohead fans assemble full New York concert
    • James Franco directs R.E.M. video in 'Grease' costume
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Gael Fashingbauer Cooper, NBC News

Gael Cooper is the movies editor for TODAY.com and a pop-culture junkie. She is the co-author of "Whatever Happened to Pudding Pops?" and "The Totally Sweet '90s."

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