The Super Bowl ads weren't just selling physical products, some of them were hyping big movies coming to theaters near you later in the year. Sadly, most of the ads were just teases -- tantalizing the audience with little snippets, some of which had already been seen in previously released teasers. ("World War Z," we're looking at you.)

"The Lone Ranger" ad was one of those that actually revealed never-before-seen footage, focusing on the repartee between the Ranger (Armie Hammer) and sidekick Tonto (Johnny Depp). Not everyone is sold on this film, however. Wrote Moviefone.com, "Eh. How long can we watch Johnny Depp act weird in makeup?"

The ad for "Iron Man 3" showed the superhero saving people who'd been flung out of Air Force One after it's attacked in middair, but then urged viewers to surf to the movie's Facebook page for an extended peek. Star Robert Downey Jr. begins the extended preview by stalking into the camera's eye, striking a number of poses and dramatically whipping off his sunglasses, then admitting, "That might have been more extensive than extended." 

Just two hours after it was posted, the extended trailer had been shared more than 30,000 times on Facebook.

"Oz the Great and Powerful" offers James Franco as the famed man behind the curtain, showing how he arrives in Oz long before Dorothy and her little dog Toto make the twister-led journey there. "The Land You Know -- The Story You Don't," promises the colorful preview, which includes the creepy Wicked Witch, Franco floating in an enormous bubble like one of those State Fair attractions, and some truly nightmare-inducing flying monkeys.

The "Star Trek Into Darkness" trailer features a creepy voiceover from Benedict Cumberbatch, who plays the film's villain, and shows a combination of seen-before and new footage, including a shot of the beloved Enterprise in tatters. "Shall we begin?" Cumberbatch menacingly asks at the end. Yes, please!

The "Fast and Furious" franchise is up to its sixth film now, and if you like the speed and the crash-bang-smash-em-up action of the series, you'll find nothing to dissaude you in the latest installment. Vin Diesel, The Rock, women in bikinis and short skirts, it's the "Citizen Kane" of guy movies.

The "World War Z" trailer, like earlier previews of this Brad Pitt film, was remarkably light on the undead. As The Huffington Post cracked, the film "shows off the zombie apocalypse ("We've lost the East Coast") without actually showing off the zombie apocalypse." In a really odd glimpse, soldiers are seen marching out of a city carrying a framed copy of the U.S. Constitution. We the zombies, in order to form a more perfect brain-eating union...

Movie fans will have to wait a little while, though, to get beyond the trailers. "Oz the Great and Powerful" is the first of the advertised films to open, with a March 8 scheduled release. "Star Trek Into Darkness" opens May 17, "Fast and Furious 6" opens May 24, "World War Z" opens June 21, "The Lone Ranger" opens July 3, 

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The Lone Ranger rides again. Though, this time he's got Johnny Depp by his side, so you really can't blame us for giving Tonto more attention than he may be used to. 

Armie Hammer, who plays the titular peacekeeper in "The Lone Ranger," Disney's trouble-plagued update of the classic serial, brought the brand-new trailer with him on his visit to "The Tonight Show" Tuesday--and, so long as you're not a Clayton Moore purist, the sneak peek at the Gore Verbinski-directed adventure flick didn't disappoint. 

This incarnation of The Lone Ranger was a long time coming

There are galloping horses kicking up dust, speeding trains, swinging-door saloons, Helena Bonham Carter wearing 19th-century fashions and, of course, the wild, wild West -- all of which is in danger of falling prey to treachery and no-good varmints unless our masked hero and his trusty, makeup-caked right-hand-man do something about it.

Which they will, with the help of more Matrix-style gunplay than they had in the 1950s. And, at one point, Tonto hitches a ride on the underside of one of those hell-bent trains. Hi-yo, hang on tight!

Get more of the man behind the makeup (and sometimes in even more makeup) right here! 

"The Lone Ranger,"  also starring Tom Wilkinson, Barry Pepper and Ruth Wilson, is due in theaters July 3, 2013.

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Walt Disney

Johnny Depp and Armie Hammer in a photo from the upcoming "Lone Ranger" movie.

Tragedy has struck "The Lone Ranger." A crew member on the Gore Verbinski-helmed Disney blockbuster remake starring Johnny Depp and Armie Hammer has died after drowning on the set.

"We regretfully confirm that a 'Lone Ranger' crew member has passed away after being taken to a local hospital. Our hearts and thoughts are with his family, friends, and colleagues at this time, and our full support is behind the investigation into the circumstances of this terrible event," the studio said in a statement to E! News.

Here's a first look of Johnny Depp and Armie Hammer in the Lone Ranger

The unidentified man had been working as a diver in a scene that involved a water tank when some kind of mishap occurred, according to TMZ, which first reported the incident.

Fellow crew members called 911 and medical personnel responded immediately to find the crewman in full cardiac arrest. He was airlifted to a nearby hospital where he was pronounced dead after doctors failed to restart his heart.

The accident did not take place while cameras were rolling.

Mysterious Hollywood Deaths 

"The Lone Ranger" had been shooting thoughout the southwest before moving to Los Angeles this month. It is scheduled to hit theaters on July 3, 2013.

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